The professional kitchen equipment experts.

Brand identity  |  Proposition identity  |  TOV & messaging  |  Brand guidelines  |  Website  |  Social content  |  Brand comms  |  Advertising

The world of hospitality is changing. Post the pandemic, customers have even higher expectations than ever. That means the kitchens of high end restaurants and hotels need to be efficient and functional.

Exclusive Ranges, supplier of leading foodservice equipment brands in the UK, with a client list that includes the likes of; La Gavroch, Sexy Fish, The Ivy and The Ritz, approached us to help them develop a new website. We ended up delivering a sympathetic brand refresh and new website to launch ready for The Hotel, Restaurant & Catering show (HRC).  With a focus on showcasing their extensive knowledge within the commercial kitchen industry, and especially their commitment to supplying value driven state-of-the-art, professional kitchen equipment.

We started by stripping things back to their foundations, and streamlining their visual language into something that was more reflective of the brands approach to delivering cutting-edge, energy efficient technology within the industry - their USP. We aimed to capture the essence of Exclusive Ranges' commitment to innovation through a simple, clean and elegant approach.

"IMAGINE™ completely understood our needs and worked with us to help develop a brand direction and new website that was a true reflection of the business we’d become. Importantly they found the true value that we had within our brand and built on this to create a modern reflection of who Exclusive Ranges are today. Their knowledge and experience has shone through and we look forward to continuing to work with them as partners going forward. I would recommend them to anyone looking for branding, design or digital support, no questions asked."

Trevor Burke, Managing Director - Exclusive Ranges

More projects

Where are you going to take your brand?

Get in touch
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Cookie policy